Where Does Your Turf Come From?
Our synthetic grass is proudly made in the United States. Southwest Greens is part of Shaw Industries (a Berkshire Hathaway company), and all our turf fibers are extruded and tufted in Shaw’s American factories. The advanced production lines use automation, Lean/Six Sigma quality controls, and in-house labs to achieve the highest standards in the industy. When you plan an artificial turf installation with Southwest Greens, you can be confident that you’re installing American-made grass built to last.
American Manufacturing: We manufacture through Shaw’s facilities, including our Dalton, GA plant. Thanks to Shaw’s innovations, our fibers stay consistent and durable.
Vertical Quality Control: As part of Shaw, Southwest Greens manages every step of the supply chain. That helps us deliver even quality and color across every roll, prompt attention to any product issue, and complete tracking to resolve any defect efficiently.
Rigorously Tested: Before any turf arrives, it’s put through rigorous in-house and field tests. We use a 13,000 sq. ft. sports science lab and over 18,000 sq. ft. of outdoor test plots to simulate years of use. We evaluate turf blades for color, endurance, and realistic performance, so your lawn or putting green looks and performs like real grass without wilting or fading.
CUTTING-EDGE INNOVATION
We keep evolving our turf to be even more realistic and resilient. Some of our latest breakthroughs include:
Bolt™ Fiber (High-Performance: This proprietary Bolt fiber features a patented lightning-bolt shape. It stands taller and springs back better than ordinary turf, surpassing conventional wear tests by 2x. Its unique shape and curved angles reduce shininess, giving the turf a natural matte finish.
HydroChill® Cooling: We offer HydroChill® infill beads that can cool your turf by 30–50°F. This passive cooling system is perfect for warm-weather lawns and putting greens, keeping your lawn walkable for pets and people.
Pet-Friendly Drainage: Our pet turf products are designed for rapid waste removal and odor resistance. Pets can play without ruining your yard. And the way our artificial grass naturally sheds pet waste keeps the lawn fresh and stain-free.
Creaturf™ Personalization: Want your turf to match your brand, mascot, or personality? Our Creaturf™ program lets you design turf with embedded branding or designs. From branded backyard putting greens to decorative pet turf, this system provides total visual customization.
TAILORED TO YOU
We gather feedback from users, golf pros, and designers to ensure our artificial turf serve real-world use cases. Feedback from golfers inspired us to develop a realistic “spring green” color that matches natural grass perfectly. Little details like this have made our products the top choice by San Francisco pro players, homeowners, and landscape architects alike.
We also provide specialized solutions for every type of space — backyard putting greens, golf courses, pet areas, playgrounds, commercial lawns, game courts.
We take fake grass installation seriously. Proper installation is an art. Our synthetic turf replicates real course playability. That’s why legendary golfers like Jack Nicklaus and Annika Sörenstam trust Southwest Greens. And because our connection to Shaw gives us unmatched flexibility, we can customize every layer of your turf.
LOOKING AHEAD: 2026 AND BEYOND
Innovation never stops at Southwest Greens. Expect groundbreaking updates in 2026! Shaw Sports Turf division confirmed that the public can select new field designs and that a patented “Game ON” synthetic turf (made in Calhoun, GA) will launch in 2026.
This playful spirit and technology will make their way to landscaping products soon. We can’t reveal everything just yet, but know for certain, our R&D team is hard at work on the next generation of artificial grass.
Upcoming releases will blend innovation and customer insight, so your next Southwest Greens lawn or putting green will be better than ever.
Sources: